Facebook just announced that they've acquired FriendFeed. Although, Facebook already has a lot features that FriendFeed has, I suspect that the acquisition has more to do with the technology and live stream feed. Right now you have to manually update the feed on Facebook, which is a huge hassle. FriendFeed's is live and doesn't need to be.
FriendFeed also has a powerhouse team of ex-Googlers who likely know how to scale this type of technology and already have it built out. Sometimes its more cost effective to buy a technology rather than redevelop it yourself. That seems to be the play here.
If Facebook is able to enhance their feed, it'll give Twitter more of run for their money. It'll also help Facebook aggregate user data and activity from other applications from across the web. It begs the question, will Facebook kill Twitter? 33% of people from our previous poll believe that Facebook will kill Twitter. 54% believe that Facebook won't kill Twitter. What do you think?
What other applications can Facebook acquire to enhance the shareability of user activity?
Here is Facebook's Press Release:
PALO ALTO, CALIF.—August 10, 2009—Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.
“Facebook and FriendFeed share a common vision of giving people tools to share and connect with their friends,” said Bret Taylor, a FriendFeed co-founder and, previously, the group product manager who launched Google Maps. “We can’t wait to join the team and bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world.”
“As we spent time with Mark and his leadership team, we were impressed by the open, creative culture they’ve built and their desire to have us contribute to it,” said Paul Buchheit, another FriendFeed co-founder. Buchheit, the Google engineer behind Gmail and the originator of Google’s “Don’t be evil” motto, added, “It was immediately obvious to us how passionate Facebook’s engineers are about creating simple, ground-breaking ways for people to share, and we are extremely excited to join such a like-minded group.”
Taylor and Buchheit founded FriendFeed along with Jim Norris and Sanjeev Singh in October 2007 after all four played key roles at Google for products like Gmail and Google Maps. At FriendFeed, they’ve brought together a world-class team of engineers and designers.
“Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and CEO. “As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.”
FriendFeed is based in Mountain View, Calif. and has 12 employees. FriendFeed.com will continue to operate normally for the time being as the teams determine the longer term plans for the product.
Financial terms of the acquisition were not released.
Here are several other articles on the story:
First Interview After Acquisition With FriendFeed And Facebook
Facebook Takes FriendFeed To Take On Twitter