- February 2013
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The advertising industry offers employees a challenging, rewarding and creative career opportunity. This special field requires that an undergrad possess a high propensity for learning and obtaining an appropriate level of education. Many schools offer programs in advertising, marketing and promotions. Students should ensure they obtain the right mix of courses to prepare them for the technical, research and creative challenges common in the field.
What Courses Should an Undergrad Pursue?
The most basic premise of advertising is the generation of interest in purchasing a product or service. The psychology of consumers and customers play a significant role in the purchasing process. Consequently, specialists in the industry must understand a range of advertising and marketing concepts. Advertising managers use their knowledge of consumer psychology to develop campaigns that get the public interested in a company’s offerings. The advertising industry offers a wealth of employment opportunities, including promotions, median direction and client account management. As a result, students should explore which area of the field they intend to pursue.
Undergrad, or bachelor’s degree programs offer a range of courses that deliver the technical, creative and managerial skills required to enter the industry. In order to attain a position in management, employers prefer candidates with a bachelor’s degree for entry-level opportunities. The best courses to enter the field include statistics, marketing, visual arts, marketing and research, consumer psychology and creative media.
Print advertising campaigns combine words and graphics to deliver a powerful message to consumers. In addition, the Internet plays a significant role in online advertising campaigns; courses in Web technologies will provide the technical skills required by almost all employers. Students should round out their education by taking courses in industry-standard technologies. For example, graphic design, sound, and digital media courses prepare students to create or manage a company’s online advertising presence.
In addition to technical skills, business courses will assist students with preparing for a career in advertising management. Managers might hold positions that require knowledge of business operations and financial administration. Consequently, courses in sales communication, financial accounting, microeconomics and organizational behavior provide the business education required for a career in multiple settings.
The advertising industry offers a competitive and challenging career opportunity. The advertising undergrad that has a strong multimedia and digital background, gained through a well-rounded mix of coursework, should experience the best employment opportunities. The U.S. Bureau of Labor Statistics reveals that people in advertising management earned competitive median annual salaries.
Joseph Ho writes and edits for www.edujumpstart.com