EyeView Digital

EyeView Digital, a company out of Harvard Business School, announced today that they launched their new website and landed their first round of funding from the Gemini Israel Fund, Lightspeed Venture Partners, Gigi Levi, previous division president at Amdocs, and current CEO of 888 Holdings Plc. The investment will help them build on success the've already experienced while enabling them to grow their platform that transforms and increase online conversion rates through the use of rich-media content. Their service and technology offers an end-to-end solution that combines the creation, serving, testing, and optimizing of media to increase user engagement and to turn more visitors into real revenue for websites and their companies. The new website looks awesome and their services are positioned to take advantage of some of the biggest trends and needs on the web.

Websites are not only important to display information, they are becoming an increasingly important asset that companies use to communicate messages and compel users to action. Now-a-days, web properties are strongly tied and integrated with marketing initiatives and brand awareness. Therefore, there are two primary goals that are critical to hit in order to successful achieve those business strategies; 1. to increase in traffic and 2. to convert visitors into valuable leads to increase sales. Rich-media, such as video, audio, and interactive flash applications, have proven to be the most effective medium to catalyze this process. Even though companies utilize rich-media, there has never been a platform to capture its power for online conversion. Continue Reading...