RecipeKey

We're excited to announce the winners of our first elevator video pitch competition with our partner Vator.tv. RecipeKey snatched First Place, followed by Tatango in Second, and Gamepe LLC in Third. In collaboration with Vator.tv, we will be introducing the winner to 3 venture capital firms for potential investment, featuring them on Vator.tv, and providing 2 months of free advertising on College Mogul.

RecipeKey:

Using innovative and intuitive searching methods, visitors to the Recipe Key website are able to quickly find recipes that match their tastes and dietary restrictions. When a user has multiple miscellaneous ingredients, that user can input the ingredients into Recipe Key and Recipe Key will give the user a listing of recipes to make based on the user's ingredients, tastes, and dietary restrictions. Recipe Key expands on the traditional cookbook format by offering multimedia content to aid and guide users throughout the cooking process.

Tatango: Continue Reading...

You get home, you're exhausted, and the last thing you want to do is cook...You open the frig door... A frozen bag of shrimp stares back at you wondering if you'll ever cook them while you pray some miracle will save you from preparing the same bowl of pasta you had the previous 3 nights. The leftover beers are tempting but don't pose any solution other than easing the stress of a long day with a quick buzz on an empty stomach. There's not much else going on in the frig besides a half dozen eggs sitting there, mocking your inability to scramble something together. You've spent the last five minutes standing in front of your ice block, you're starving, and you've gotten nowhere.

Its a situation that everyone gets themselves in, partially because its time consuming to learn how to cook, plan what you're going to make, buy the ingredients, look at the recipes, realize you forgot half the ingredients anyway, and finally put them together in some sort of meaningful way.

The daily process is just dreadful, (at least for me because I'm completely inept in the kitchen,) and so it was during one of those long moments in front of the fridge that spurred Ben Saur and Elise Melvin to start RecipeKey.

The concept is simple: you take some ingredients you have, input them into the "Recipe DNA Engine", and out pops some interesting recipes that you can cook up fairly easily with what you have. Take the random ingredients; BEER, SHRIMP, and EGGS...you could make Beer Battered Shrimp in 4 easy steps:

1. Beat eggs.

2. Add flour and beer gradually until batter is slightly thicker than pancake batter.

3. Add baking powder.

4. Deep fry shrimp until golden brown (about 10 Minutes). Continue Reading...

Are you looking for free advertising space, press coverage, or introductions to venture capitalists for potential investment? If so, check out our elevator video pitch competition on Vator.tv, a social network and media site for start-ups, entrepreneurs, and investors. We've partnered with the funded start-up becasue we share the same goals; to discover great companies and technologies, introduce them to the world, and analyze their models, stories, and impact they may have on you and I.

Are you able to pitch your company in under a minute, or even thirty seconds? Well, you should be able to do it in one sentence. The easiest way to do this is to compare your model to another one (or two if it is a combination) that people already know and understand. Just twist the story to make it specific to your company. You'll likely need a couple different versions if an individual isn't familiar with the other companies. Either way, its important to be able to pitch your start-up in different contexts. The simple reason for this is that people come to understand concepts, models, ideas, or value propositions by examining them from different angles or view points.Continue Reading...