If you’re a college student looking for an internship, then you should take note of InternshipRatings.com. I recently wrote about them after meeting with the founders, Stephanie and Lauren. They just launched “Take Note” a group edited blog about internship opportunities and professional advice for those aiming to land one. Like most startups, InternshipRatings.com has had trouble driving traffic to their site and acquiring users. Part of the difficulty comes from the actual marketing, but then extends to a greater problem of giving users valuable information to keep them coming back. The blog offers a quick solution for both problems. It provides more content that will help bring more eyeballs by giving search engines more pages to find and display in relevant search results, and students looking for internships may add the RSS feed to their reader and come back more often to view articles and gain valuable advice for their search. The blog is well written since articles are by professionals who know the industry. Articles seem to be coming out once every week. I would recommend more frequent posts so that search engines are being pinged everyday and readers don’t forget to check every week. It is crucial to fulfill user’s expectations that they will be able to find something new during every visit, no matter when that is. The continual improving and launching of new features is a smart move for any startup. This should help them a bit.
Digg
StumbleUpon
Facebook
